MOROCH, UP CLOSE AND PERSONAL

Leadership

Tom Moroch
Founder
Tom Moroch
Pat Kempf
Co-Founder
Pat Kempf
Rob Boswell
Chief Executive Officer
Rob Boswell
Yolanda Cassity
McDonald’s Chief Integration Officer
Moroch Chief Integration Officer
Laura Keene
Chief Financial Officer
Laura Keene
Doug Martin
Chief Client Services Officer
Brad B McCormick
Chief Digital Officer
Brad B McCormick
Matt Powell
Executive Media Director
Matt Powell
Bob Shallcross
Chief Creative Officer
Colin Turney
Executive Partner
Melinda Yoder
Chief Operating Officer
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Tom Moroch

Tom Moroch

Founder

Tom began the company in 1981 with one client and an idea for an agency: living its clients’ business and getting closer to their customers. That first client is with us still, along with—as you can see from the site—an impressive number of others. Today, Tom focuses on the agency’s strategic direction and McDonald’s business, dividing his time between our Dallas and New York offices.

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Pat Kempf

Pat Kempf

Co-Founder

Pat has helped grow Moroch from an agency handling the local McDonald’s business to one of four national brand agencies for McDonald’s. During his 17 years as CEO, we saw phenomenal growth. As Vice-Chairman of Moroch Holdings Inc., he now manages the interests of Moroch Partners, iNSPIRE! and NEXTMedia.

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Rob Boswell

Rob Boswell

Chief Executive Officer

A career Morochian, Rob joined the agency in 1984 as an AE, rose through the ranks and was named President in 1995. In managing roles, he has helped grow Moroch from a regional shop with $9 million in billings to a leading independent, full-service agency with more than $300 million in billings.

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Moroch Chief Integration Officer

Yolanda Cassity

McDonald’s Chief Integration Officer

Pizza. Tacos. And, most recently, the Colonel’s secret recipe. Whatever she’s had on her plate, Yolanda’s delivered a recipe for success. The former Global Marketing-Chief Advertising Officer at KFC , she’s recently joined us on McDonald’s, bringing with her 22 years’ experience in advertising, brand communications, brand repositioning, multicultural and millennial marketing.
She has a formidable track record to show for it. We thought McDonald’s deserves no less.

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Laura Keene

Laura Keene

Chief Financial Officer

Laura began with Moroch over 25 years ago, managing our accounting team for 15 years as Corporate Controller. As we expanded from 3 offices in Texas to over 30 offices in 17 states, she led the development of Moroch’s financial services. Laura managed several operational changes for the agency before being promoted to CFO in 2013.

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Doug Martin

Chief Client Services Officer

Prior to joining Moroch, Doug spent over 25 years in brand advertising, working at The Richards Group, Leagas~Delaney and Wieden+Kennedy. Over that time, he has led efforts on a number of respected brands. Among them: Nike, Patron Tequila, Miller Brewing, adidas, The Home Depot, Luzianne, Haggar Apparel and Russell Athletics.

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Brad B McCormick

Brad B McCormick

Chief Digital Officer

Part-strategist, part-evangelist, all-pragmatist, Brad has 17+ years’ agency experience helping both B2B and B2C companies create brand equity in the digital space. Past clients include The Ad Council, LEGO, J&J, Novartis, Cisco, Kellogg’s, TiVO, Capital One, Gillette, Xerox PARC and U.S. Homeland Security. He’s led work honored by CA, the Webby Awards, SXSWi and the One Show. Brad currently teaches Digital Marketing Strategy & Management in SMU’s CAPE program. He’s also been known to lend an occasional quote to the New York Times and Business Week.

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Matt Powell

Matt Powell

Executive Media Director

One week into his advertising career, Matt was sent out of town, to observe at his first client meeting. But when his boss didn’t make her flight, he presented the agency’s media plan himself. Matt’s been stepping up ever since—for accounts as diverse as Neiman-Marcus, Justin Boots and Uniden—and for us at Moroch, where he’s spent the past 16 years solving media puzzles for McDonald’s, Stage Stores and Six Flags Entertainment. An evangelist for new platforms and technologies, Matt describes himself as “constantly evolving.” We do well to keep up with him.

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Bob Shallcross

Chief Creative Officer

Bob joined Moroch in 2010. His accolades include The Grand Award at the NY Festivals, The Best of Show at the London Festival, Grand Prix at the Cannes Film Festival, and several Gold Lions. As Chief Creative Officer his focus is on creating a culture and environment that is conducive to great storytelling.

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Colin Turney

Executive Partner

“I’m a great believer in luck, and I find the harder I work the more I have of it.” So wrote Thomas Jefferson. Clearly, London-born Colin has taken it to heart, with over 20 successful years in executive roles for digital agencies iCrossing and Agency.com, and traditional shops TM and Bozell, earning some 50+ creative awards along the way. Most recently, he served as President at MEplusYOU. Now, he counsels our leadership on all MEplusYOU-related client relationships. Lucky us, to have him at Moroch.

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Melinda Yoder

Chief Operating Officer

Melinda has nearly 30 years of experience at Moroch, rising to Chief Operating Officer—a position requiring the management of the company’s financial, human resources, information technology, office support and operations groups. She joined Moroch in 1984, working in our Oklahoma City office.

MARCIA PAIGE SCHOLARSHIP

Honoring the memory of an inspiring employee with a unique internship and scholarship.

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