Moroch Partners has been named Baylor Scott & White Health’s agency of record for paid digital. For the past four years, the Dallas-based independent marketing and communications agency has managed the health care system’s traditional media planning and buying but will now be adding SEM, mobile, display, streaming audio and online video support.
Effective immediately, Moroch will develop and execute against a new paid digital plan on behalf of the brand, service lines and hospitals. Baylor Scott & White, the largest not-for-profit health care system in Texas, includes a network of 46 hospitals, approximately 900 patient care sites and 9,000 active physicians, over 44,000 employees and the Scott & White Health Plan.
“At Moroch, some of our biggest success stories have come from growing brands within our existing client roster,” said Matt Powell, Executive Media Director. “We’re excited to unify Baylor Scott & White Health’s marketing efforts and marry the knowledge we have about the industry with a new channel that will be at the forefront of driving business for the brand.”