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Thinking / Michelle Langston

Using Geo-Targeting on Facebook

One of the most valuable things Moroch Entertainment has learned in our social media efforts is that localization of our Facebook messaging is critical.  Our fans range from coast to coast, and certainly a great deal of our product messaging has broad national relevancy.  The tricky part is that many of our marketing campaigns and…

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Thinking / Tony Martinez

McRib: A Cult Classic

McDonald’s McRib sandwich is making another appearance this fall, and with its return comes all kinds of coverage, from traditional media outlets to content created by die-hard McDonald’s fans. Search “McRib” on YouTube and you’ll get “about 1,560 results.” This incredibly popular sandwich has devotees across the United States. According to our research, the following ten media markets…

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