Thinking / Tony Martinez
McDonald’s McRib sandwich is making another appearance this fall, and with its return comes all kinds of coverage, from traditional media outlets to content created by die-hard McDonald’s fans. Search “McRib” on YouTube and you’ll get “about 1,560 results.”
This incredibly popular sandwich has devotees across the United States. According to our research, the following ten media markets (managed by our field-based Moroch teams) are buying the most McRibs this year:
San Antonio, TX
Columbia Jefferson City, MO
Bluefield Beckley, WV
Terre Haute, IN
What is it about these markets and the local appeal for McRib?
And will the McRib come back again next year?