The power of the hat has always been interesting to me. I’ve got this thing that anytime I go into an antique store (Yeah, so what? I’m a ‘tiquer) and I see an unusual hat, I pretty much have to try it on. I’ve done helmets, top hats, berets — even the occasional sombrero. The weirder…
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I’m fascinated by how deep our emotions run with brands. A great example of this is seen in Michael Tompert’s recent gallery of Apple products, which he has destroyed in the name of art. Some of these images actually make me cringe, knowing how much this technology is integrated into my life. How about you?…
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More and more, marketers are getting local with their products and messages. Produce is sourced locally. Car ads tell us, “We live here, too.” And there are any number of digital messages that try to close the gap (psychically and physically) between us and them. Today, marketers are consistently trying to make themselves relevant by…
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If you count yourself as as an active participant in the trend of “checking in” everywhere you go, you’re an oddball. In fact, despite all of the talk given by agencies and the trades about the Foursquare’s, Gowalla’s and SCVNGR’s of the world, it’s still estimated that only 12% of Smartphone owners are even bothering. That’s a whopping…
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It’s always important to say “Thank you.” Every Veterans Day, we take a moment to recognize the veterans that currently work for Moroch. This year, we collected signatures from everyone in the company (including field offices across America) to form one salute. Posters were placed on every floor of the Dallas office and shipped to…
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A recent article in Ad Age detailed Walmart’s plans to launch a localized marketing strategy through the use of a Facebook app, allowing for the creation of unique, market specific messaging for their nearly 3,600 brick and mortar stores across the U.S. While localization may be considered a new trend to some, it is not…
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Technology has created exciting opportunities for us: access, speed, empowerment, connectedness. It’s truly an amazing time. But for all technology’s benefits, are we really slowly and insidiously being drawn in a direction that will be hard for society to recover from? From my perspective, that could be a possibility. I sometimes feel that I’m alone in this perspective,…
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Over the holidays, I was perusing the app store and saw that Dream Zoo, one of Zynga’s latest games, was available. On a whim, I downloaded it because I thought it would be a fun game to play with my 6-year old daughter. While is has proven to be something fun for us to do…
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