February 14th marked my one-year anniversary at Moroch. The year prior, I was working in Corporate America, and yearned to get back to a more creative outlet. Then, a wonderful opportunity came along at Moroch. During my first year here, I’ve enjoyed meeting and working with some of the most creative, strategic thinkers in the…
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Chances are, your Twitter and Facebook streams have been full of posts about the 84th Academy Awards. The morning after the awards, three of the top trending topics across this U.S. on Twitter were Oscars-related, and in Dallas-Ft. Worth, six of the top ten trending topics were Oscars-related. Social media has been buzzing —…
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It’s wonderful when your work works. But it’s maybe even more wonderful when it works for a good cause. Moroch’s team joined with Ian Kinsler, second baseman for the Texas Rangers, to create a PSA for the Make-A-Wish Foundation of North Texas that would raise donations as well as awareness of their 30 years serving…
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As Oscar night approaches, the film industry prepares to put on its finest performance of the year, pretending that “all is well in the movie business.” If you look at box offices receipts since the first of the year, you might come to that conclusion. But, a closer look at the trends suggests otherwise. On…
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Every January, film industry insiders and cinema lovers eagerly await the list of nominees for the highest honor in filmmaking. Today’s Academy Awards telecast is a far cry from the very first Academy Awards banquet in 1929. Guest tickets to that first event, held at the Hollywood Roosevelt Hotel, cost $5. The banquet was attended…
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We can see ourselves in the personal videos of complete strangers. I think that’s what keeps AFV still going after 22 years and it’s what makes YouTube so popular. Many have elevated the medium to art. For instance, check out this video Madeline made. In 2011, she shot 365 one-second videos and created a visual blog of her…
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I have a great job: I get to see movies before they open, plus I get to rub elbows with Hollywood’s elite. (Okay, not all talent I handle are perfect, but when having a difficult tour, I remind myself of Nietzsche’s quote, “That which does not kill us makes us stronger.” Besides, they also make…
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With more access to data and the instant answers you can get on a smartphone, you might think you know everything about your client’s business. But speaking from the client’s side of the desk, you’d be amazed to learn that the simplest, most basic question an agency should continue to ask clients is, “How’s business?”…
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At Moroch, our offices are spread across the country so that we can live in the markets we service for our clients. As members of these communities, we come across families, friends and acquaintances that have a true impact on us. I’m working out of the Georgia office, and Jarryd Wallace, an aspiring 2012 paralympian from…
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Hope you had a great Valentine’s Day yesterday. If you were in the Dallas office, you probably got a kick out of watching Pat and Tom push around a cart filled with pink cupcakes. They hand-delivered these treats to the whole office. Sweet. Here’s a little history about this tradition from Tom Moroch: We started…
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This year, instead of passively sitting back watching Super Bowl commercials, I decided to take a more active approach and watch with my smartphone in hand. I was ready to engage with any brand that featured social integration through apps in their commercial. Shockingly, there were so many socially connected ads that it was hard…
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Cubemate on vacation + sale on aluminum foil = opportunity. John Graziano, on his new cubicle design, “I like to think it’s helping with my tan.”
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Recently, Cari Perez and I had the opportunity to attend the first Public Relations Society of America (PRSA) luncheon of 2012. We were enlightened by the speaker, Dr. Dan Novak, an executive coach on leadership strategies. He started off the presentation stating, “50 percent of us will be consultants in 2020.” With that being said,…
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Moroch had an amazing time at the 2012 Dallas ADDYs last night! We ended up taking home 13 awards. That’s right – 13! Seven of those were GOLD, and ALL of our brand spankin’ new ADDY® awards are now proudly displayed in Moroch’s Dallas office for all to see. Congratulations, high-fives and fist bumps to all of our teams for…
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