Thinking / Jim Sykora
It’s wonderful when your work works. But it’s maybe even more wonderful when it works for a good cause.
Moroch’s team joined with Ian Kinsler, second baseman for the Texas Rangers, to create a PSA for the Make-A-Wish Foundation of North Texas that would raise donations as well as awareness of their 30 years serving the community.
Sam (our Wish Kid) and Kinsler hit it off immediately. Kinsler, who has granted many wishes for seriously ill children through Make-A-Wish, took the time to chat with Sam, sign autographs and make him feel completely at home. The finished product is still a few weeks away, but we thought you’d appreciate this behind-the-scenes sneak peek:
Production Company: Stone Core Films
Director: Norry Niven
Writer: Cristine Henexson
Art Director: Elijah Farmer
Producer: Tara Westberg
Account Director: Cristi Sliter
Account Supervisor: Ashley Stock
Behind The Scenes Editor: Terry Ranson
Executive Creative Director: Jim Sykora