When we have new employees come on board at Moroch, we ask each one a list of basic questions so we can get to know them a bit better. One of those questions is, “What is your least favorite word?” As I’ve reviewed hundreds of these questionnaires over the years, there appears to be one…
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A little over a year ago, Stephanie Ward (Senior Broadcast Negotiator at Moroch) had the idea of creating an outreach program where we go out as a group to help serve the community. We wanted to create a team-building atmosphere and at the same time try to make a difference by volunteering together. We volunteer with…
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I have a confession to make… I am a wanna be game designer. I love the fact that ARG‘s (Alternate Reality Games) exist, even if I’ve never actually participated in one. They are obscenely complicated (only a small percent of the most hardcore enthusiasts see them through to the end), but the fact that someone’s job…
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Luxury brands and couture houses have traditionally tried to maintain their elite status by being unattainable to the “common (wo)man.” However, with the economic downturn creating more savvy shoppers, luxury brands have had to be smarter about the way that they market themselves to consumers. One example we love is the use of Pinterest by…
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Recently, Google’s self-driving car piloted a blind man to Taco Bell and the dry cleaner. He sat behind the wheel, without ever touching it or the pedals. Google has been experimenting with their self-driving car for several years. As someone who cherishes the driving experience, I found the whole concept unsavory. Until yesterday. As I…
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I just experienced a weekend of epic proportions. This was the kind of weekend in which the adage, “What Happens in Vegas Stays in Vegas,” is thrown out the window because it’s so awesome that you HAVE to tell everyone about it. This was the kind of weekend you tell your grandkids about. This was the…
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In true Mad Men style, we invest both time and money into our happy hours at Moroch. So far, we’ve checked out a new supper club equipped with a swing and go-go dancers, we’ve been to some local pubs, and we’ve even enjoyed some low-key Beer Cart Fridays here and there. But what happens when…
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Have you seen the new Carnival Cruise Lines spot? Basically the spot says a Carnival cruise is far more enjoyable and relaxing than a drive in the deep woods where you’ll likely get attacked by a bear and a mountain lion at the same time. And who can argue with that? After all, nothing bad…
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Several of the Dallas employees have been “doing the stairs” at the Dallas office. We walk down 11 flights, back up 11 flights and down another six flights — and then, we sprint back up. It all started with Lorna Bellard (Media), whose enthusiasm has encouraged us to stop snacking and get out of our…
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Despite a noticeable lack of alliteration, Waffle Wednesday had to be moved to Thursday this week. Nonetheless, it was well worth the wait as the creative department and friends were treated to Poppyseed Muffin Waffles, courtesy of Cristine Henexson. Jim Sykora is Executive Creative Director at Moroch. For seconds on waffles and other musings, can…
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Ten years ago, the Web was exciting to people. It was a pastime. People “surfed” it. You could shop online! For things! Everything was so new and amazing. Now that the web has been around awhile, it’s very different than its dot-com boom childhood. Today it’s routine. It’s a tool. If a website is convenient, people…
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American Reunion opens in theaters April 6. And as I send in the last review and finish up the final report, I reflect on working on marketing for American Pie in 1999, American Pie 2 in 2001 and American Wedding in 2003. But let’s not dwell in the past. Here’s what I’ve learned and concluded…
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At the recent 4A’s Transformation Conference, there was the kick-off of a new initiative called “Open Advertising.” It is a call to attract new talent to the advertising agency industry, in all its contemporary shapes and forms. Talent of all sorts, across all disciplines. People who currently are working in other fields, and may not have…
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Oh, the celebrated birthday. It comes around once a year with cheers, gifts and parties in a person’s honor. Traditionally, this is a time for celebration. And at Moroch, we never do anything halfway. So, of course, when it comes to birthdays, we recognize our employees with parties, surprises, merriment, toasts and happy wishes. But we…
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Everybody loves a good bad guy, so when the team in the Entertainment Department put their heads together to compile a list of the “Movie Characters We Love to Hate,” the results were broad, often humorous, and reflect a diversity in film tastes that is indicative of our passion for film. Here are the Top…
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