Thinking / Jim Sykora
Moroch just put the finishing touches on a PSA for the Make-A-Wish Foundation starring Ian Kinsler, second baseman for the Texas Rangers. When you work with Make-A-Wish, everything has to be larger than life. So, what better way to unveil our commercial than on the Jumbotron at the Ballpark?
Just before the Rangers took the field against Kansas City, the stadium was suddenly filled with the dramatic strains of our opening music. In the commercial, Kinsler appears to be at batting practice, casually throwing baseballs in the air and making contact. As we cut wider, we see that one ball clears the center field fence and turns into a shooting star. That star, in turn, passes by a child in the hospital who makes a wish. A voice-over reminds us that everyone can be a hero like Kinsler by helping to make a wish come true.
Sam, an actual Wish Kid who starred in the spot, was on hand to throw out the first pitch with Kinsler acting as catcher. The power of seeing this commercial in the context of the stadium where it was shot was unbelievable. Add to that the personal connection with the adorable Sam and a generous check presentation from Kinsler. It all combined to create a special commercial that will last so much longer than the few seconds it was on the screen.
Production Company: Stone Core Films
Director: Norry Niven
Post Production: Red Car/Keith James
Music: Breed/Nick Seely
Writer: Cristine Henexson
Art Director: Elijah Farmer
Producer: Tara Westberg
Account Director: Cristi Sliter
Account Supervisor: Ashley Stock
Behind The Scenes Editor: Terry Ranson
Executive Creative Director: Jim Sykora