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Culture / Christina Blanco

The (Some)Times Picayune

Last week was a sad, sad week in New Orleans. And not just because it was another week without a signed Drew Brees contract. Last week, The Times-Picayune announced that it will be transitioning from a traditional daily printed newspaper to a primarily digital news source with printed editions only available on Wednesdays, Fridays and Sundays.

We all (especially those in this industry) know that this is an inevitable turn of events and that many newspapers published daily will experience this shift to a digital focus in the not-so-distant future. But to have it happen in New Orleans, a city steeped in rich tradition, is all too much for its residents to take.

Devastated by this announcement regarding our 175-year-old news source, we have rallied our troops around the paper in a matter of days. We’re organizing events and benefits, producing banners, pins, T-shirts, cups, bumper stickers, blogging, developing signature Save the Picayune cocktails at local restaurants — all in an attempt to save the newspaper from a primarily digital future.

How are we making all of these events happen so quickly and effectively? Through digital media, of course.

When it comes to uniting to protect the traditions of our unique city, we do it better than anyone else. We’ve fought tougher battles. So we’ll continue to invite “ya mama n ‘em” to our tailgate rallies. We’ll continue to mix up new Save the Picayune cocktails. We’ll probably even have a parade. And if we lose this battle, we WILL have a jazz funeral.

P.S. WHO DAT?!

Christina Blanco is an Account Executive at Moroch’s New Orleans office. For more NOLA updates from Christina, follow Moroch on Twitter at @MorochAgency.

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