It’s no secret that agency life involves plenty of meetings. We have multiple weekly status calls, internal meetings, meetings with the regional marketing team from corporate, and meetings to discuss our upcoming meetings, but nothing tops it off like a McDonald’s Co-Operative meeting. So as a special treat, I’ll let you all have a little…
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I’ve been following Lee Clow’s Beard for a couple of years on Twitter. (Lee is the guy behind the Apple Campaign and a zillion other jaw-droppingly cool ideas.) Once a day, Lee Clow’s Beard dispenses advertising wisdom in 140 characters a less. Now these tweets are in a book. Even better, Let There Be Dragons…
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It’s a no-brainer convincing local, undiscovered talent to line up on a Saturday afternoon with Steven Tyler, J-Lo, Randy (‘Dawg’) Jackson and Ryan Seacrest in the house! The tip sheets and press releases practically write themselves. But, the 41 singers who showed up at Houston’s Greenspoint Mall for the SPARKLE Singing Challenge on Saturday, July 14…
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On Monday, June 25, the newly renovated Joy Theatre on Canal Street in New Orleans lit up their marquee for their first national red carpet premiere of the locally shot indie sensation, Beasts of the Southern Wild. After a major renovation, The Joy Theatre reopened its doors in December, 2011, and was the first downtown…
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Get near the loud. That one little phrase challenged my whole approach to life. The demand hails from the back-page article, Enjoy the Silence, from the May/June issue of SPIN Magazine. (Yes, I still read paper magazines and buy CDs. From CD stores.) And who, but understated and unassuming comedian, Patton Oswalt (of Comedy Central…
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Meet Lola. She likes long walks on the beach and smoking cigarettes. At iNSPIRE! , we are a family — the kind of family that likes playing pranks, or “bromas,” on each other. This time, team Laurel/Marimar took Jesus’ soccer ball and made it “one of the girls.” Any opportunity we have to make each other…
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(All photos courtesy of Universal Pictures) Seth MacFarlane’s insanely hilarious comedy, Ted, opened in theaters three weeks ago and is still raking in big box office numbers. It’s hanging in there, right along with summer blockbusters like The Amazing Spider-Man. The birth of the original teddy bear nearly 100 years ago is something I’m sure…
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The temperature was hot, the water was cool and sand was in the air. He was a main attraction for the 19th annual North American Sand Soccer Championships (NASSC) in Virginia Beach this past June. Over 100,000 people kick it to Virginia Beach from the seven cities of HRVA, twenty other states and almost as many…
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When it comes to watching sports, my sport of choice isn’t basketball, baseball or football (gasp!), its hockey. In fact, I think PR is closely related to the game of hockey. It’s fast-paced, team-oriented and we all have days when it takes the whole team to meet our goal. I realize that being a hockey…
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One of the newer resources Moroch has for its use with clients is its membership in the Path-to-Purchase Institute. Since Moroch became a member in February 2011, the Path-to-Purchase Institute (or P2P) has provided us many visuals, facts and perspectives that have helped us develop better ideas for our clients. A thought and action leader in…
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At Moroch, our offices are spread across the country so that we can live in the markets we service for our clients. As members of these communities, we come across families, friends and acquaintances that have a true impact on us. Back in February, I highlighted an article from the NY Times about a local Atlanta…
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If you’ve been in marketing for any length of time, you’ve been exposed to A LOT of commentary about the “Millennial” consumer and how they just don’t act like we would like them to when it comes to media habits. We always knew that there were consumers out there who were leading the trends on social media, mobile…
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Thomas Hripko, John Graziano and I where all lucky enough to be in Santa Monica when the new Tesla store opened on the Promenade. If you’re not familiar with the Tesla Motors, the car will blow you away. But they did not stop with the car. The whole car experience has been rethought. I was…
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July is the launch of our newly enhanced Employee of the Month Program, the Halley’s Comet Awards. Congratulations to this month’s group of stand-out Morochians! Leticia Taylor, Dallas Office Project Manager Communication and coordination are her strong suits. Our team would be lost without her help on many of the projects she works on. Erica…
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Ronald McDonald House only asks for $15 from families when they need a home-away-from-home. But, coming up with that kind of money can be a financial burden to families who are facing travel expenses and large medical bills. And The House will never turn away a family if they are unable to pay. So, on…
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