I am raising a digital junkie. My four (and a half) year old son is a multi-screen viewing, multi-tasking, touchscreen-using phenomenon… and I fear for my future in marketing as his generation starts to come of age. How he interacts with technology is fascinating to watch and I have experienced many moments of having to…
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Hello and welcome! We are kicking off a new blog series called Digital 101. I’d like to claim it’ll be a weekly series, but with so much Breaking Bad to catch up on (don’t tell me), we’ll have to wait and see. Here are Moroch, we talk about digital in three overlapping, but unique, mediums:…
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This past week, we celebrated at the ROMAC Annual Picnic. A little background information: it’s a picnic at one of the McDonald’s Operator’s homes with all other Operators and their spouses, vendors, friends of the community, and some of us from Moroch. Everyone drank and snacked on tasty hors d’oeuvres. After snacking, it was onto bocce…
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As an estimated 21 million officeworkers are getting ready to spend an average of nine hours preparing for their upcoming fantasy drafts, get ready for another series of stories on the impact on productivity this upcoming football season will have on the nation’s economy. According to the Fantasy Sports Trade Association, nineteen percent of all…
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Moroch’s new Shooting Stars program rewards employees who make outstanding contributions and acts of kindness above and beyond expectations, and make us all shine brighter. Managers can nominate employees for awards, every employee is eligible and awards are made continuously throughout the year. Congrats to these recent recipients of our Shooting Stars awards: John Shannon,…
CommentsUniversal Pictures is celebrating 100 years of motion pictures and I’m reveling in this milestone by reminiscing about some personal memories and iconic moments from the last three decades. I have had the good fortune to work with Universal for the last thirty-one years. Here is the first post of three about my career Universal…
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The West Virginia Moroch team has been “on tour” all summer, helping McDonald’s owner/operators open new, rebuilt and remodeled restaurants in Kentucky, Ohio, and West Virginia. We’ve been to small towns and larger cities, stores right on the highway and stores in the heart of the community. Each one is a fun and unique experience!…
CommentsCongratulations to this group of stand-out Morochians. The Halley’s Comet awards program rewards employees who stand out and shine for all their contributions and efforts this month. Jeremy Tollemache, Digital Media Supervisor “Jeremy is a firework.” -Shawn Gurn Toka Akiyama, Account Executive, New Jersey Office Toka Akiyama has gone above and beyond to make sure…
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During the summer, the media folks tell us that viewing habits change (summer weather, vacations, more daylight, network repeats — all those reasons and more). I’m watching less television, but I realized over the weekend that pretty much everything this summer has come from Europe. June kicked off with the Euro 2012 soccer tournanment from…
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If you are one of the lucky few to have the opportunity to participate in an internship, you have a serious advantage. The value of your internship isn’t just visible through job-specific activities, it’s the less obvious day-to-day functions that can often benefit you the most. Here are some of the areas you should pay close…
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It’s that grumpy, frumpy slum we all know too well. It’s the feeling you get as you sit at your desk on the phone, staring at the computer screen for a mere 8 + hours a day. It’s that moment when you realize your after work run won’t happen again this week because you’re just…
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Annually, the McDonald’s field team makes a trek to Dallas in order to discuss the client’s business, the agency’s business and to begin planning for the coming year. We have a tendency to cover more content than the 48 hours can handle, but we do find the time to have some fun and team bonding….
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Earlier this month, Nielsen and Sony collaborated on a study that listed the top 20 most “impactful” TV moments. If you haven’t had a chance to review it, the study took into account not just the emotional impact but the number of people watching to arrive at the final list. Not surprisingly, the results were difficult…
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