Doing what’s right is a part of one of our principles here at Moroch, and our team is helping organizations like Ronald McDonald House Charities do right for children and families in need. At RMHC of Southern West Virginia, we’re helping the non-profit organization with its
Building Love, Bridging Hearts campaign to help build bigger and better homes for families of children with severe illnesses. For the past 30 years, the charity has served 8,000 families from all over West Virginia thanks to the generosity of donors and volunteers.
However, with outdated housing that lacks convenient access, the charity has had to turn families away due to a lack of space. More and more families are seeking a house while their children are receiving medical care nearby. The Building Love, Bridging Hearts campaign aims to raise up to $3.5 million for new housing construction, furnishings and moving expenses.
Through local media relations, social media, running PSAs and utilizing billboards, our West Virginia team helped publically launch this campaign last month and raise awareness around the cause. This was a whole Moroch team effort with representatives from Account Service, Public Relations and Media all lending a helping hand starting in December of last year.
As a result, the campaign’s launch event had an outstanding turnout, resulting in coverage from the local newspaper, state business newspaper, statewide news talk radio host and all three major broadcast stations in the area. The campaign’s success just goes to show how we’re committed serving the RMHC and their efforts to help those who need it most. After all, that’s what it means to serve, doing right and never giving up.