New Business | 10/25/16

Moroch Wins Kansas McDonald’s Business

written by Monica Esposito

Moroch Partners is proud to announce it has been selected as the advertising agency of record for two new McDonald’s markets: the Northeastern Co-op and the Mid-Kansas Co-op, the latter of which is the largest Co-op in the U.S. in terms of geography.

The Dallas-based full-service independent agency, with a network of over 30 offices in North America, will be responsible for all local marketing and communication efforts – including media, creative, public relations and social media services – for 85 restaurant locations.

“Maintaining a relationship for 35 years takes a lot of hard work. Since 1981, when we won the Dallas-Fort Worth Co-op, a market we still manage today, we’ve been committed to evolving alongside the consumer and consistently bringing new ideas to the table,” said Moroch Partners’ Founder, Tom Moroch. “We’re thrilled to welcome the Mid-Kansas and Northeast Kansas Co-ops to the Moroch family, and look forward to growing with our new partners in these markets.”

When pitching the Mid-Kansas business, Moroch defeated three competing agencies, including the incumbent. Moroch will officially begin work on the Mid-Kansas Co-op business on October 31 with Northeast Kansas beginning shortly thereafter.