MEplusYOU Acquired by Moroch Partners
Moroch Partners has announced that it has acquired MEplusYOU, a Dallas-based integrated marketing agency that specializes in developing authentic connections between brands and consumers through digital, social and mobile innovations. MEplusYOU, formerly known as imc2, will transition its current client roster and staff to become a part of the Moroch family at its headquarters, also located in Dallas, effective immediately.
“We’ve been committed to leading our clients through the many challenges facing brands in today’s changing marketing environment, especially within the realm of digital media, which has become one of the most important components of any integrated marketing strategy,” said Rob Boswell, CEO of Moroch Partners. “So in order for us to continue being at the forefront, we need to broaden our set of skills and align ourselves with like-minded innovators, such as MEplusYOU. We couldn’t be more excited to welcome them to our family.”
Founded in 1995, imc2 built its reputation as a pioneer in the digital space through the work the agency produced for brands such as Procter & Gamble, Pizza Hut, and Pfizer. imc2 changed its name to MEplusYOU in 2012 to reinforce the agency’s mission to build more intimate relationships between consumers and brands for its clients, which currently include Haggar, Mary Kay, Omni Hotels & Resorts and Wells Fargo, among others.
“From the outset, our agency has put tremendous energy into leading our clients through the digital and mobile revolution so they can provide more intimate and meaningful brand experiences for their consumers,” said Doug Levy, CEO and Founder of MEplusYOU. “We’re thrilled to be joining Moroch, who not only shares our core beliefs but also our independent spirit and our commitment to continuing to innovate on behalf of our clients.”
As part of the acquisition, Colin Turney, MEplusYOU President and Chief Client Officer, will serve as Executive Partner at Moroch. In addition, Levy will transition into his new role as Senior Strategic Partner for Moroch Holdings Inc., providing counsel to its board.