Moroch Wins Gold at 2014 OBIE Awards

We are excited to announce that Moroch won a Gold OBIE for Best Billboard in the Food & Beverage category at the 72nd OBIE Awards last week, besting 12 of the industry’s top agencies. The OBIE Awards, hosted by the Outdoor Advertising Association of America, honors creative excellence for Out-Of-Home (OOH) campaigns world-wide, and are one of the most prestigious awards in the industry. Morochians John Shannon and Dustin Taylor received this award for their work on McDonald’s Happy Meal campaign, a hyper-local initiative. Moroch was one of two agencies to receive Gold at the 2014 OBIE Awards for Best Billboard in the Food & Beverage category.  Juniper Park was awarded Gold for their work on Pepsico, while GdB, Tracey Locke and Lowe Campell Ewald each received Silver, respectively.  Additional nominees in the category included Crispin Porter + Bogusky, The Richards Group and Butler Shine, Stern & Partners. Out of all the billboards in the world last year, only fifteen received a Gold OBIE. We’ve got a smile on our face and hope you do do after you check out our Happy Meal campaign.
Dustin Taylor and John Shannon at OBIE

Dustin Taylor and John Shannon Receiving the Award

posted on
April 14, 2014
written by
Kendell Kelton