McDonald’s is not only the world’s largest quick-service restaurant chain and one of the world’s top ten most recognized brands, but also our client of 35 years. We provide over 60 Co-ops across the US with local media planning and buying, promotional efforts, sponsorship partnerships, consumer insights, PR and communications, creative, and most recently … digital strategy, reputation management, influencer management and social media publishing. Needless to say, we’ve come a long way since 1981.
Like many agencies, digital is an area where we expect—and have already seen—significant growth. This has lead us to create a team of 50+ digital and communications influencers, located in markets from coast to coast, to manage all aspects of the McDonald’s brand activation in these spaces. We call this group of individuals … MorochLink.
Last week, our MorochLink team came together at our Dallas headquarters for our inaugural #MorochCommSummit for four days of connecting and gaining insights into the future of communications, social engagement and storytelling.
We kicked off the week with two great guest panels – the first composed of local and national journalists, including Mikal Belicove of
Entreprenuer Magazine, who shared their best bets when pitching to media influencers, and the latter composed of key communication decision makes from Whole Foods, Sprint and Toyota, who discussed the importance of brand reputation and relationships in today’s environment.
Following our panels, we were lucky to have three days chalk full of work sessions with several of our key partners ranging from
REVOLT TV,
Oracle,
Ground Signal,
SocialCentiv and a little company called
Facebook. Maybe you heard of it?
Overall, the summit was filled with learning and sharing, but most importantly, connecting. With our network of 34 offices around the country, this was a great opportunity for our team to build relationships and learn to better collaborate. Thank you to everyone who was able to participate in our first year and here’s to #MorochCommSummit2016!