Kicking off the new year with a new partnership, we have been named the advertising Agency of Record for
The Joint…the chiropractic place®, a leader in chiropractic care, performing more than one million spinal adjustments a year across more than 240 locations nationwide. We will lead creative development, and all local field marketing planning and implementation efforts, effective immediately.
“Our groundbreaking model makes quality pain relief and on-going maintenance care accessible and affordable,” said Cathy Hall, Chief Marketing Officer for The Joint Corp. “We’ve been one of Inc. 500’s fastest growing companies for three years running. And now, since our recent public offering (NASDAQ: JYNT), we’re on our way to becoming a truly national brand and need a top tier, national agency to deliver against our new brand positioning. We selected Moroch based on their creative capabilities and their unique strength in supporting our clinics in local markets with best-of-breed field marketing.”
We’ve developed and launched a new marketing campaign this month with the tagline:
RELIEF. ON SO MANY LEVELS.™ The new campaign promotes The Joint’s unique new model which puts control back in the hands of consumers by delivering expert, responsive care affordably and conveniently, without the hassle of needing to make an appointment or worrying about insurance coverage.
“It just made sense to us that their new campaign should focus on what they do best: offering relief to the 20 million Americans who seek chiropractic care each year,” said Kevin Sutton, Executive Creative Director at Moroch. “To have the opportunity to work with The Joint, especially at such an extraordinary time of growth for the brand, is exciting and we look forward to fulfilling our agency promise of delivering significant results through a more meaningful brand experience.”