Today, we’re happy to announce the addition of Donald Pierce as Director of Business Insights to our Dallas-based integrated marketing and communications agency. Pierce will be responsible for leading consumer insights and analytics on behalf of the McDonald’s account in both Philadelphia and New York.
“Donald understands how critical it is to make the McDonald’s brand relevant locally and our team will greatly benefit from not only his experience with the brand but his ability to keep his finger on the pulse of the consumer in these markets,” said Rob Boswell, CEO of Moroch.
Pierce brings to Moroch over 23 years of experience in consumer and business insights, informing brand strategies for global retail giants including Polaroid, Nabisco, Target, Kmart, CVS and Walgreens. He most recently concluded a 15 year tenure with McDonald’s USA where he served as East Division Officer for Consumer & Business Insights.
“During my tenure at McDonald’s, I grew to truly admire Tom Moroch and his team for their relentless support of the brand and their dedication to the very core of the business – the local consumer,” said Pierce. “I find it a great privilege to now work with a team that truly understands how important it is to fully immerse oneself into the market in order to discover local level insights so we can better inform overarching brand strategies that will successfully impact long-term performance.”
