Today’s consumer doesn’t distinguish between paid, owned and earned media, which is why we’ve adopted the belief “everything is media.”


play instruments


person ran 10 marathons


banjo players
Melissa Clark
Melissa Clark Director Of Media Planning

Melissa’s a 4th-generation Las Vegan who’s now a confirmed Dallasite. She’s also a 12-year agency veteran, with invaluable branding, shopper and digital media experience. It’s our good luck to be able to say that in this case, what happened in Vegas didn’t stay there.

Ann Marie Patten
Ann Marie Patten Director of Media Investment

Responsible for the overall direction of broadcast and print investment for all clients, Ann Marie provides innovation and new thinking to ensure strategic execution of media buys. Born in Maine, this avid sailor now navigates the uncharted waters of the media landscape.

Lindsay Weeks
Lindsay Weeks Managing Director, Digital Media, Bloodhound

Between training for marathons, Lindsay amassed 10 years of experience, blending business analytics and digital media strategy to help brands cross their finish lines. When not pounding the pavement, this Austin native leverages audience-first insights to drive results for her clients.

Julie Lee
Julie Lee Group Media Director

Starting at big NYC media agencies, then niche Austin agencies, Julie brought her 12 years of expertise in multi-media planning in national and local, digital and offline media to Moroch. On top of this, and raising two crazy little girls, she opened and closed a restaurant with her husband.

Traci Yourse
Traci Yourse Group Media Director

After escaping her small town roots and surviving her first agency gig that included feeding five cats, Traci can take on any challenge. After 17+ years in the business, she's managed every type of client and tackled any spreadsheet you throw at her. But for dinner, this busy mom orders in.

What we do for our clients every day

  • integrated channel strategy
  • full digital media capabilities including
    • social media
    • programmatic buying and direct partnerships
    • sem & plas
  • advanced video
  • national and local broadcast
  • out-of-home
  • print
  • experiential and sponsorships
  • multicultural
  • advanced reporting and dashboards

services list

We don’t do the easy thing, we do the right thing. Discover all the ways we help our clients create connections that last.