Moroch Partners is excited to announce it has been selected as the media agency of record for
Six Flags Entertainment Corporation, the world’s largest regional theme park company. The Dallas-based full-service independent marketing and communications agency, with a network of over 30 offices in North America, will lead an extensive new multi-channel media plan for all domestic Six Flags parks, effective immediately.
“We realize that in order for us to maintain our current growth strategy, we need to embrace new media vehicles and work with an agency who can provide smart, creative media solutions in a nimble environment,” said James Geiser, Corporate Vice President of Sales and Marketing at Six Flags. “The volume of capabilities that Moroch has at its fingertips to leverage consumer insights, both at a national and a local level, far surpassed our expectations. We look forward to utilizing these tools for our new media landscape, as our consumers become more and more digitally focused.”
Since its inception in 1961, Six Flags has grown from one to 18 parks across the U.S., Mexico and Canada, and currently hosts nearly 28 million guests per year. Through a combination of new digital media offerings—including audio, video, mobile, social and search engine optimization—and traditional media—including broadcast, digital, and out-of-home—Moroch hopes to make Six Flags an even more prominent player in the theme park and entertainment industry.
“We’ve had great synergy with Six Flags from the beginning and couldn’t be more honored at the opportunity to partner with a brand of their caliber,” said Matt Powell, Executive Media Director at Moroch. “In order to reach today’s tech savvy youth who live and breathe on digital platforms, we need to shift our traditional thinking to a more comprehensive digital approach. With this strategy, we’re looking forward to elevating the company to new heights, both figuratively and literally.”