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Women’s History Month: Reni Aldrich

Reni Aldrich began working as an entry level admin in our Oklahoma City office in 1985 but was quickly dubbed a “profit center” in our office for her ability to single-handedly take on the roles and responsibilities of a ten-person team. On top of her administrative duties, she ran the agency’s traffic operations, managed client relationships and even dabbled in studio. Then in 1993, a call came from our Dallas office. We were developing a new operation system for the agency and needed a structured, organized person to help our multiple markets and offices come together as one. More specifically, we needed Reni. This was the very beginning of what is now known as our Maccom team and we will forever be indebted to Reni for her leadership in spearheading this essential piece of our business structure. Over the years, Reni continued to lead our agency to new heights, leaving a lasting mark on whatever piece of business she touched. This includes developing our very first spot log and reporting grid that to this day is considered our broadcast traffic team’s bible. A true Renaissance woman, she has forever shaped who we are as an agency today. As Women’s History Month comes to a close, we wanted to take the time to honor this amazing woman for her contributions, leadership and dedication these past 30 years. Our agency would not have been the same without you and for that, we thank you. Congratulations Reni!
posted on
March 29, 2016
written by
Monica Esposito