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When you work with Make-A-Wish, everything has to be larger than life.
Just before the Texas Rangers took the field against Kansas City, the stadium was suddenly filled with the dramatic strains of our opening music. In the commercial, Ian Kinsler appears to be at batting practice, casually throwing baseballs in the air and making contact. As we cut wider, we see that one ball clears the center field fence and turns into a shooting star. That star, in turn, passes by a child in the hospital who makes a wish. A voice-over reminds us that everyone can be a hero, just like Kinsler, by helping to make a wish come true.
To read more about the making of Hitting Wishes, check out the complete blog post here.