Although Louisville Slugger is a storied, century-old brand, it was almost completely unknown to the newest generation of ball players. They came to us looking for a way to make the brand relevant to this audience.
One way we did this was through a live scavenger hunt across the city of St. Louis after the 2011 World Series win. Louisville Slugger hid 42 collectible World Series bats across the city and we posted clues on the brand’s social channels. Fans raced across St. Louis, engaging with the brand and gathering in crowds at potential bat drop locations. Another strategy was to create excitement about their new LXT S and wood bats. For our players, we know it’s not only about swinging the best bat in the business – it’s also about looking good doing it. With this series of product-focused promotional videos, we delivered on both.