Planet Fitness Selects Moroch for DFW Media

Moroch is proud to announce it will be the media agency for multiple Planet Fitness (NYSE:PLNT) locations across the southern US, including Dallas-Fort Worth. The Dallas-based full-service independent marketing and communications agency will oversee all aspects of Planet Fitness’ media planning and buying in 12 markets, paying particular attention to lifting the brand’s digital presence in order to support the brand’s local and national expansion plans.

“While Planet Fitness’ members may be all across the board in terms of their experience and comfort level at the club, many of them are digital centric,” said Executive Media Director at Moroch, Matt Powell. “Incorporating digital media into our marketing mix has proven to be a successful approach for our other membership based clients, like Six Flags. Not only does it allow us to bring in new members, but it lets us target consumers who have a high lifetime value.”

Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the United States by number of members and locations. As of September 30, 2016, Planet Fitness had more than 8.7 million members and more than 1,200 locations in 47 states, the District of Columbia, Puerto Rico, Canada, and the Dominican Republic. Effective immediately, Moroch will service Planet Fitness’ Austin, Dallas-Fort Worth, El Paso, Harlingen-Weslaco-Brownsville, Houston, North West Arkansas, Sherman, Shreveport, Tulsa, Tyler-Longview, Waco-Temple-Bryan and Wichita Falls-Lawton markets.

posted on
December 21, 2016
written by
Monica Esposito