Road to College
Road to College

Road to College

Wells Fargo’s Student Lending division wanted high school seniors to know important steps to financially prepare for college. We created a way for them to learn the milestones and win a few prizes along the way. We held a live event where students could Tweet to move a car from home to school with the use of a Twitter-powered conveyor belt that let them interact with what they saw on the screen for a chance to win.

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Wells Fargo
1 Regional Bronze ADDY
1 Local Silver ADDY